Last night I saw the wonderful musical "Wicked" at the Performing Art Center in Durham, NC (dpac). By the way, if you've not experienced it, I strongly recommend it. It is a cauldron full of delicious song, dance and amazing imagery to feast upon.
You ask, what does seeing a musical have to do with "going green"? Well, Elphaba, the Wicked Witch of the West, made a comment about "going green". Of course, she was referring to her skin color (it got a big laugh). Nevertheless, it made me wonder just how over-used the ecological word "green" has become. We are now seeing it in everything...from house and auto paint to lip stick...(well, maybe not lipstick...unless you count "no animal testing" in which I'm a strong supporter). Yes "greening" is a good thing. But are companies and industries really embracing it or is "green" merely the "in" color this season?
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2 comments:
I think there may be some companies that are just giving lip service to being green. But I think, as awareness continues to build, more companies will become better stewards of Mother Earth -- for their grandchildren and their grandchildren's children's sakes.
Green is definitely the 'in' color. However, some businesses are taking it quite seriously, while others are 'green washing' - see wiki for a detailed explanation of this: http://en.wikipedia.org/wiki/Greenwash
It's a little difficult to tell whether it is genuine sometimes. Some companies give 1% of profits to a conservation non-profit and think they can call themselves green. To truly be green they need to address their business practices, products, packaging, employee benefits and more - and the footprint they are making upon the earth. :)
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